Transforming Town Centres at Christmas
Christmas Town is a seasonal programme that transforms town centres into festive destinations through curated experiences, atmosphere and activity.
It combines traditional elements with contemporary programming to create a strong civic Christmas offer.
What the Programme Is
Christmas Town includes:
- Festive markets and traders
- Seasonal food and drink
- Live entertainment and performances
- Light, atmosphere and visual identity
- Family activity and attractions
It is designed to:
- Drive footfall during the Christmas period
- Support local businesses
- Create a destination experience
Communities and Partners
Delivered in partnership with:
- Local authorities
- Town centre stakeholders
- Traders and independent businesses
- Creative and production partners
The programme integrates with the local high street and existing retail activity.
Vision and Ambition
Our ambition is to position Christmas Town as:
- A key economic driver in the festive period
- A recognisable and repeatable programme
- A destination that draws visitors from across the region
Cultural Impact
Christmas Town delivers:
- Increased town centre footfall
- Support for local retail and hospitality
- Seasonal employment and trading opportunities
- A shared festive civic experience
History
Developed as part of Baccanalia’s seasonal programme portfolio, Christmas Town builds on traditional market formats and enhances them with structured programming and production.
Where to Catch It
Delivered annually in November and December.
Locations and dates will be announced here.
Get involved
- Trade at Christmas Town
- Partner or sponsor
- Supply or collaborate
